Books

THE BUSINESS EXPERT’S GUIDEBOOK


MAKE TECHNOLOGY WORK FOR YOU

From smartphones and apps to tablet PCs and social networks, technology has changed everything for today’s business owner – small or otherwise. But even as advancements including Web applications, social media and cloud computing continue to transform the field, some things remain the same. For resourceful entrepreneurs, startups and small business owners, it’s all about the bottom line.
Designed for a new breed of tech-savvy entrepreneurs, startups and local neighborhood merchants alike, The Business Expert’s Guidebook shows you how to increase ROI, maximize revenue and boost productivity without sacrificing performance, quality or customer service. An insider’s how-to guide filled with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to operate on the cutting-edge within.
Covering a full range of topics from marketing and management to leadership, advertising and public relations, The Business Expert’s Guidebook reveals how to slash costs and maximize efficiency using today’s latest high-tech innovations. As market leaders know, every business – and business plan – can profit from keeping up with the hottest new IT advances. Join us as we reveal how to give yours an upgrade.

Includes:

Best New Business Apps, Gadgets and Online Services | Social Media Secrets: Put Facebook, Twitter and Google+ to Work | Advertising and Public Relations: Strategies for Every Budget | Online Marketing Made Simple: SEO, Mobile/Location-Based Ads and More | IT and Network Security: Prevent Data and Identity Theft | Expert Advice: Crowdsourcing, Cloud Computing and Community Management | Self-Publishing Essentials: Start Your Own Business Overnight

THE MODERN PARENT’S GUIDE to KIDS AND VIDEO GAMES


HIGH-TECH PARENTING AND ONLINE SAFETY MADE SIMPLE

Nearly 40 years after their invention and a decade after exploding onto the mainstream, video games still remain a mystery to many parents, including which titles are appropriate, and their potential side-effects on kids. Now the answers are at your fingertips.
Offering unrivaled insight and practical, real-world strategies for making gaming a positive part of family life, The Modern Parent’s Guide to Kids and Video Games provides a vital resource for today’s parent. From picking the right software for all ages to promoting online safety, setting limits and enforcing house rules, it offers an indispensable range of hints, tips and how-to guides for fostering healthy play and development.
Built for a generation of parents and professionals whose children are surrounded by cutting-edge electronic games and apps at every turn, you’ll discover inside how to make play safe, fun and simple. Providing a complete look at the entire spectrum of games – including PC, console, online, free, social and mobile – and the issues they present, all the tools you need to take charge lie within. Easy to read and designed for both kids and parents alike, join us as we reveal the secrets to making video games, and high-tech family game nights, an enriching part of household life.
“Contains a wealth of information… An absolute must-read for parents and children alike!”

Jeffrey M. Taekman, M.D. Director, Human Simulation and Patient Safety Center, Duke University Medical Center

“Takes the bite of your worries and offers practical strategies on when and how to tame the high-tech beast.”

Christina Tynan-Wood, Columnist, Family Circle

Includes:

Complete Guides: PC, Console, Mobile, Social Games | Using Parental Controls/Video Game Ratings | Online Safety Rules

 

MUSIC GAMES ROCK

RHYTHM GAMING’S GREATEST HITS OF ALL TIME

THE DEFINITIVE GAMES INDUSTRY HISTORY

Welcome to the weird, wild and whacked-out world of music video games – every bit as glorious and gonzo as the legendary bands and songs which have inspired its hard-partying ways.
Rocking its way to the top of the video game charts faster than any genre before, music and rhythm gaming had become a $1.7 billion industry and certified breakout hit by 2008. But despite heavyweight co-signs by acts like The Beatles and Metallica, inspiring millions of everyday fans and transforming the very face of pop culture, the genre had all but single-handedly sunk the game industry’s fortunes just a year later.
Chronicling the meteoric rise and fall (and rise again) of music video games, Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time is the first book to explore the field’s history, origins and most spectacular hits and flops. Offering an inside look at rhythm gaming’s hottest headliners and oddest one-hit wonders – including exclusive tour stories from the creators of Guitar Hero and Rock Band – it’s your backstage pass behind the scenes of the games industry’s hottest act.
“Cementing gaming’s role in music’s evolution, Steinberg has done pop culture a laudable service.”

Nick Catucci, Rolling Stone

Includes:

Hundreds of Music Gaming’s Greatest Hits and Misses | The Making of Guitar Hero and Rock Band | Complete History: Music Games’ Past, Present and Future | Top Picks: Best, Worst and Weirdest Music and Rhythm Games | Software Timeline: Genre’s Hottest Smashes | Essays By Leading Video Game Critics | Did You Know: Insider Trivia and Facts