If a website with great content is created in a forest full of competing URLs, will anyone find it in their online search results? Not if it hasn’t employed good Search Engine Optimization (SEO) techniques. For many start-ups and up-and-coming sites, the key to generating eyeballs (and revenue) is to garner top placement in key search engines like Google and Bing. Here are five of the best SEO tips today, which should help anyone achieve better results for their website and improve online rankings.
Expert SEO Tip #1: Do Your Research
Start with keywords, and use tools from sites like Google Adwords, Google Insights for Search or Scribe SEO to find keywords which will work for your site. Incorporate these into your content, wherever you can, as well as into back-end items like tags and meta-tags. Once your site is live, make sure you use an analytics or tracking tool to see which pages are most popular, the paths visitors are taking, and what sorts of search results are bringing visitors to your sites. Use this information to mold your site into a way in which even more browsers will find their way to you.
Don’t Forget the Content
Although it may seem obvious, you need to remember to create fresh, new and original content regularly so your website isn’t static, and search engines won’t push you down their lists. If you’re posting things alone, enlist a friend or family member to proofread and help eliminate spelling mistakes, as those can also be detrimental to your SEO ranking. And from time to time, visit your site as if you’re a user who’s never been there before, and explore links like they might to make sure your site makes sense and that nothing is broken.
Link it Up
Find ways wherever you can to get links to your site in other places. This doesn’t mean you have to become a comment spammer, but you can find relevant articles or discussions to participate in which can provide useful links to information. If you find others in your field, ask if you can do a guest blog post, and invite others to do the same as reciprocation. You’ll also want to make sure to share links on Twitter, Facebook, StumbleUpon and Google Plus whenever you can, as these can definitely impact search results, especially if others begin sharing them, too.
Make Sharing Easy
Since links from other sources are so important to how your site is viewed by search engine, so make sure to include easy ways to allow others to share your content quickly and easily over social networks. Services like ShareThis, AddThis or AddToAny make it easy to incorporate the code for their widgets into your html. You want readers to be able to easily share links to your site with no hassle, so it’s a no-brainer from that standpoint as well to make sharing links as easy as possible.
Use Headers, Tags and Descriptions Wisely
Don’t neglect the chance to provide headers, summaries, tags and meta-tags to all of your site’s pages. If you use a back-end content management system such as WordPress, there are easy plug-ins (i.e. All-In-One SEO Pack) to help create customized tags on every page, which is important because search engines don’t like to see every page have the same ones. Incorporate your research and focus on tags and keywords that are in your content that can draw visitors to your site.
Small Business Expert
Essential hints, tips & business advice for startups & entrepreneurs.
Finding a job is no longer just about printing out reams of paper, dropping them in a mailbox, and then crossing your fingers. There are dozens of ways to successfully find a career, and taking your hunt online can yield big success. Countless job sites exist to help you showcase your Resume, and hundreds of Internet communities can offer up tons of online job hunting tips, guides and expert advice.
Don’t feel intimidated, though. A lot of the advice that’s available can be condensed into a handful of rules that are easy to remember, and even easier to execute. Here’s what you should keep in mind while you’re conducting your own online job hunt, all of which can help you get hired:
Write a customized cover letter—and then follow up – The Internet has made job hunting more convenient, but it’s also made it far easier for companies to get spammed with resumes from hundreds of thousands of hopeful job seekers. That’s why it’s important to stand out, and one of the best ways to do so is to tailor your cover letter (and even your resume) so that it speaks specifically to the company you’re applying at. Of course, a customized cover letter takes extra effort, but it’s better to send out fewer personalized cover letters than dump a stack of sterile Resumes and cover letter templates on hapless recruiters. Once you’ve applied, follow up with an email, or, better yet, a phone call in approximately a week. If you’re lucky enough to get an interview, send a Thank You email when you get home later that night.
Tailor your Resume to utilize keywords – Recruiters use keywords to sort through the mountain of resumes that inevitably end up at their doorstep. If a resume doesn’t have any of the job-specific keywords they’re looking for, it’s likely to wind up in the trash. SquawkFox has a great breakdown of some of the keywords that will help your resume bob up for air in the swamp.
Dig deep on job sites for older postings – Same as we’re always looking for jobs, employers are always looking for employees. Some job hunters make the mistake of going back a mere few days on job postings, which means a lot of great prospects get buried in the avalanche. Take the time to really look at what’s available. Even a job that was posted a few weeks ago stands a good chance of still being open.
Watch out for scams – Seems like common sense, but watch yourself: the economy is in rough shape, and scammers know it. They’ve tailored their pitches to target desperate job seekers with promises of how you can “ Work from Home!!” and “Make $5000 in one week!!!” Though it is possible to work lucrative jobs from home, if a listing sounds too good to be true, it almost certainly is. Always Google an organization before applying, and it goes without saying that you should never submit credit card information or your social security number to any job listing that asks for it.
Use Twitter and other social media in your search – A lot of companies are learning the value of Twitter in the search for employees. Follow companies’ Twitter accounts (and Facebook pages), as well as Twitter accounts that are dedicated to posting job listings in your field.
Our very own Scott Steinberg has put together a guide to online job hunting for NBC’s Life Goes Strong network as well, which offers additional hints, tips and expert advice – including several ways to use personal branding techniques to get hired – for your search. You can view it here – happy hunting!
For more online job hunting tips, check out: