If a website with great content is created in a forest full of competing URLs, will anyone find it in their online search results? Not if it hasn’t employed good Search Engine Optimization (SEO) techniques. For many start-ups and up-and-coming sites, the key to generating eyeballs (and revenue) is to garner top placement in key search engines like Google and Bing. Here are five of the best SEO tips today, which should help anyone achieve better results for their website and improve online rankings.
Expert SEO Tip #1: Do Your Research
Start with keywords, and use tools from sites like Google Adwords, Google Insights for Search or Scribe SEO to find keywords which will work for your site. Incorporate these into your content, wherever you can, as well as into back-end items like tags and meta-tags. Once your site is live, make sure you use an analytics or tracking tool to see which pages are most popular, the paths visitors are taking, and what sorts of search results are bringing visitors to your sites. Use this information to mold your site into a way in which even more browsers will find their way to you.
Don’t Forget the Content
Although it may seem obvious, you need to remember to create fresh, new and original content regularly so your website isn’t static, and search engines won’t push you down their lists. If you’re posting things alone, enlist a friend or family member to proofread and help eliminate spelling mistakes, as those can also be detrimental to your SEO ranking. And from time to time, visit your site as if you’re a user who’s never been there before, and explore links like they might to make sure your site makes sense and that nothing is broken.
Link it Up
Find ways wherever you can to get links to your site in other places. This doesn’t mean you have to become a comment spammer, but you can find relevant articles or discussions to participate in which can provide useful links to information. If you find others in your field, ask if you can do a guest blog post, and invite others to do the same as reciprocation. You’ll also want to make sure to share links on Twitter, Facebook, StumbleUpon and Google Plus whenever you can, as these can definitely impact search results, especially if others begin sharing them, too.
Make Sharing Easy
Since links from other sources are so important to how your site is viewed by search engine, so make sure to include easy ways to allow others to share your content quickly and easily over social networks. Services like ShareThis, AddThis or AddToAny make it easy to incorporate the code for their widgets into your html. You want readers to be able to easily share links to your site with no hassle, so it’s a no-brainer from that standpoint as well to make sharing links as easy as possible.
Use Headers, Tags and Descriptions Wisely
Don’t neglect the chance to provide headers, summaries, tags and meta-tags to all of your site’s pages. If you use a back-end content management system such as WordPress, there are easy plug-ins (i.e. All-In-One SEO Pack) to help create customized tags on every page, which is important because search engines don’t like to see every page have the same ones. Incorporate your research and focus on tags and keywords that are in your content that can draw visitors to your site.